Photo by Gadget Virtuoso

As our blogs progress, we often hit a plateau where we become comfortable. Traffic graphs start to flatten, and our blog posts become a consistent 600 words of mediocre text.

While getting in to a cycle and a routine of blogging is a very powerful and positive thing, it can also mean we forget to step outside our writing comfort zone. We find ourselves in a zone where our articles become nothing but words, and forget to add excitement, flare, creativity and zest.

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Photo by Julio Kohl

There’s not many blogging niche’s that are free from overcrowding. Everywhere you look in the blogosphere, somebody, somewhere (plus 99 others) are blogging about every, and indeed any, topic.

So in an industry that often resembles the scenes of ‘Rua 25 de Março’ (seen in the photo above), how do we stand out from the crowd? How do we draw attention to ourselves? How do we build a relationship with a reader who, undoubtedly, is reading 25 other blogs in the same niche as us? These were the questions I asked myself as I was preparing to launch Blogging Zest 10 days ago. Below are my answers.

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