Photo by Dave Wilson Photography

“Look at me! Look at me! I’m over here! Come and join me.”

Is this you? Do you constantly push your blog to your followers? Do you constantly shout at others for attention to stand out above the crowd? Do you scream for affection, for affiliation, for an audience? You probably do. Most of the blogosphere does.

When blogging was first invented, it was used as a medium for every day Joe’s and Joanne’s to share their thoughts, their feelings, their news and their mews. Back then, it wasn’t a seven figure number trying to make a seven figure living. It was a select few, trying to earn nothing, but try new.

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Photo by Julio Kohl

There’s not many blogging niche’s that are free from overcrowding. Everywhere you look in the blogosphere, somebody, somewhere (plus 99 others) are blogging about every, and indeed any, topic.

So in an industry that often resembles the scenes of ‘Rua 25 de Março’ (seen in the photo above), how do we stand out from the crowd? How do we draw attention to ourselves? How do we build a relationship with a reader who, undoubtedly, is reading 25 other blogs in the same niche as us? These were the questions I asked myself as I was preparing to launch Blogging Zest 10 days ago. Below are my answers.

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